Publicity for Wedding Planners – Part 1

For the month of February we are going to be doing a series on Publicity and Social Media for Wedding Planners. It is one of those necessary evils which as people who are running our own business, we need to do. I might not be in the business of planning weddings any more, instead I [...]

Fee Structures for Wedding Planners – Part 3

Today we are continuing our series on how to charge as a wedding or event planner. Hourly Rate This form of charging is great when you are only doing a small portion of the wedding planning. There are many couples who are quite prepared to do some of the work themselves, but are really looking [...]

Fee Structures for Wedding Planners – Part Two

Percentage of Overall Budget This particular form of charging used to be very popular in the late 90′s. Is it still popular now? Good question. In an age where couples are much more savvy and have access to allot of information via searching on Google it is harder to justify this pricing method. Charging a [...]

Fee Structure for Planners – Part One

Set Fees As part of our plan for Event Experts in 2012 we will be running a theme through each month and the theme for January is Pricing Your Services. Our last blog post, Kickbacks in the Wedding Industry, looked at whether or not it is ethical to receive kickbacks and if so how they [...]

Kickbacks in the Wedding Industry

In the special event industry there has always been much debate about pricing services and whether or not it is acceptable to receive kickbacks as part of your fee. I know that in 2011 this subject was the source of much debate and was featured on many blogs including Preston Bailey’s blog post here. There [...]

What’s your plan for 2012?

Every good business has a plan and the start of a new year is the perfect time to put down on paper all those ideas that have been swilling around your head for the last 12 months and start to make some sense of them. Most of us who are in the events industry are [...]

The Party Goddess – Wise Words from Marley Majcher

Since the launch of The Party Goddess! Majcher’s client list has included Leona Lewis, Britney Spears, Jennifer Love Hewitt, Pierce Brosnan, Katherine Heigl, Snoop Dogg, Ali Landry, Nick Lachey and Vanessa Minnillo, as well as notable events for The Hollywood Bowl and the Critics’ Choice Awards. With appearances on Entertainment Tonight, E!, HGTV, Fox & [...]

How to Effectively Reach Your Potential Clients

Last week I introduced one of our new partners, Kim Sullivan from the Event Planners Association, who discussed what the term “marketing” means and how it comprises much more than advertising your company and selling a product or service. She talked about the 4P’s of marketing (Product, Price, Place and Promotion) and how each component [...]

3 Simple Steps to Help You Market More Effectively

 Today we have an article written by Kim Sullivan, SVP, CMO at Event Planners Association, industry speaker and writer. Kim is a great friend and colleague of the UK, AU and NZ Academy and has a fantastic background in marketing and advertising. We are excited to have her as a guest writer on Event Experts [...]

Belief, Passion, Determination and Focus

Within my role as Director of the Academy I am often asked about some of the qualities that are needed to start and run a successful business in the special events industry. This weekend my 13 year old daughter really showed me better than any text book ever has exactly what you need to be [...]

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