What happens to your ideas?

There is no such thing as a bad idea. This is something I tell our students at AAWEP all the time. Ideas are good and it is something you need in a creative industry such as ours. The problem with ideas is that they can arrive at the most inopportune moments and sometimes take us [...]

Confetti – The Radio Show for Wedding Planners

 As many of you probably know it was my great pleasure to play co-host with Debbie Thomas, the owner and creator of Confetti, the Wedding Planner Radio Talk Show, yesterday. Confetti was born out of need for wedding planners across the globe to come together to exchange ideas, ask questions and generally support each other [...]

10 Perfect items for your work from home wardrobe

Working from home has its benefits and it can be said that whilst some of us miss dressing up in our Corporate Suits and heels, I personally enjoy the flexibility of being able to dress more casually for work from home. One of the real benefits of this, for me, is that I can dress [...]

The Best Blogs of 2011 – Think Splendid

This week we are continuing our ‘Best Blogs of 2011′ feature. This week’s blog, Think Splendid, is another absolute must for wedding and event professionals. The blog is written and owned by Liene Stevens who specializes in market development and strategy for the wedding industry and is an expert on the consumer behaviour of millennials, [...]

The Magic of Engage

In 2012 The Academy will be partnering with Marley Majcher, A.K.A The Party Goddess, to bring a series of educational events to Australia. This is very exciting for us and this partnership will be very beneficial for our students as Marley comes on board as one of our Mentors. As we draw to the end [...]

The Best Blogs of 2011 – Ready To Spark

 Last week we started a new feature as we lead rapidly to the end of the year, and that was our collection of the best blogs of 2011. Last week it was the fabulous Sean Low and his blog The Business of Being Creative, and this week we move to Lara McCulloch-Carter of Ready To [...]

The Best Blogs of 2011 – The Business of Being Creative

 At this time of year when we are all frantically busy trying to finish things off before the end of the year hits we all start pulling out the “best of” and “worst of” blogs etc. For me it is a time when I start compiling my Xmas reading list and really bookmarking those posts [...]

New Ideas and what to do with them

If you’re like me then you will have a head full of ideas all claiming to be the next best thing. My ideas can sometimes come to me at the most awkward of moments. There is nothing worse than sitting in a meeting or chatting with a friend when inspiration hits you and you can’t [...]

Belief, Passion, Determination and Focus

Within my role as Director of the Academy I am often asked about some of the qualities that are needed to start and run a successful business in the special events industry. This weekend my 13 year old daughter really showed me better than any text book ever has exactly what you need to be [...]

Social Tables – Event Tool

How many times have you been to an event and been stuck on a table with people you don’t know and felt ever so slightly awkward? This is often the scenario especially when attending a wedding as a single friend who doesn’t really know many of the guests. Well we recently discovered this fabulous online [...]

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