QR Codes for Event Planners

I am sure by now you have all heard of QR codes or seen them popping up everywhere from the side of a bus to a magazine. To my absolute amazement there was a QR code made available at my daughter’s skating competition over the weekend and all I had to do was scan it [...]

Building a Brand that engages with Lara McCulloch-Carter – Part 2

Today we are looking at the Brand Pyramid and how this can be applied to your business: Satisfaction. Meeting Client Expectations – with this level all you have done is deliver what you promised, but you have left the door wide open for your competition to do better. Brand Loyalty. Meeting Emotional Needs of Customers [...]

Building a Brand that engages with Lara McCulloch-Carter – Part 1

Last week Christine and I went to the Australian Event Symposium that was hosted as a part of the Australian Event Awards. We were excited to go as we knew there were going to be a couple of great international speakers one of whom we had seen in Las Vegas at the Ideas Factory, Lara [...]

Winners of the Australian Event Awards 2011

The Australian Event Awards were held on Thursday 6th of October and Kylie Carlson (director of the Academy of Wedding and Event Planning) and Christine Kerr (Course Consultant at the Academy) were both in attendance with two lucky Academy students Renee and Linh. The evening hosted 450 of Australia’s top event professionals many of whom [...]

Interview with Australian Event Awards Finalist – Georgous

This year, the Academy of Wedding and Event Planning is a Major Partner of the Australian Event Awards, to be held at Sydney Olympic Park this evening.  We are also sponsors of a brand new category at the awards; Best Private Event.  Finalists in this category are Staging Connections for the Wedding of Kuvesh and [...]

The Australian Event Awards 2011

There is one more sleep to go before the Australian Event Awards and we are starting to get excited. The Academy, who are the team behind Event Experts, are major partners of the Event Awards and as such are really looking forward to attending both the Awards and the Symposium. A little birdie tells us [...]

Patone Colours for Spring 2012

Unlike the rest of the world here in Australia we are already having Spring so when Pantone release their top ten colours for Spring 2012 it does sound a little far off to us Aussies and Kiwis. However in Europe and America they have just entered Autumn so in the fashion world, which is always [...]

The White Wedding Dress Exhibition

  As wedding planners we often tell our brides that they need to remember that their wedding isn’t just about them, but also about the groom too. Who are we kidding? Of course it is all about the bride and in the bride’s mind its more about the dress than anything else. So when we [...]

Australia’s Wedding Industry Continues to Rise

 In a report earlier this week in the Sydney Morning Herald the forecast for those in the wedding industry is still looking good and is continuing to rise. There really never has been a better time to enter the industry as the experts predict that revenue will reach $4.7 billion over the next 5 years. [...]

ABIA Accreditation

We often get asked at the Academy about the best way to get new business and how to really build awareness and a reputation in the industry. Well we are quite lucky here in Australia as we have a fantastic program that allows brides to rate their suppliers. This has helped to build a very [...]

« Previous Page — Next Page »