Marketing for the Wedding and Event Industry in 2012

Easter this year has been a different experience for me as I celebrated it in the US whilst working on our latest campus. The Wedding and Event Institute. I found it very strange that there was no 4 day holiday and very few Easter Eggs only a couple of Hershey bunnies. There was no public [...]

Styled Wedding Shoots

I am often asked by our students at the Academy about Styled or Inspirational Wedding Shoots and they have been the subject of much controversy over the past couple of years as they have grown in popularity. Do they build up the expectations of a bride too much? Are they achievable or are they simply [...]

Pinterest for Wedding and Event Planners

There is so much talk about Pinterest at the moment that I thought we should take a moment to discuss it here on our blog. So what is Pinterest? Simply put it is a visual form of Social Media that allows you to share images that you find online or own yourself by organising them [...]

Confetti – The Radio Show for Wedding Planners

 As many of you probably know it was my great pleasure to play co-host with Debbie Thomas, the owner and creator of Confetti, the Wedding Planner Radio Talk Show, yesterday. Confetti was born out of need for wedding planners across the globe to come together to exchange ideas, ask questions and generally support each other [...]

Event Design in 2012

Event Design has evolved over the years but is still a relatively new field. At the Australian Academy of Wedding and Event Planning we were the first specialised training company to offer a Certificate in Event Design without encompassing planning. I am always interested in knowing what is really happening in this field as it [...]

Creating a Social Media Strategy

I have to say when I knew Liene Stevens was going to be one of the Speakers at the Idea Factory for 2012 I was very excited as I have been an avid follower of her blog for some time now. Liene is the founder of Splendid Communications, providing strategic insight on the intersection of business [...]

The Wedding Luncheon 2012

Nothing like a bit of eye candy to get people’s attention on a Friday. I have to say this certainly seems like a million miles away now, but whilst I was at the Idea Factory I did take the time to pop over to the Bellagio to see what the Wedding Luncheon was all about. [...]

Event Design Trends 2012

One of the biggest questions I have been asked since returning from the Ideas Factory is about trends for 2012. What’s in and what’s out, what is considered passé  and what is completely on trend.  Some designers have a strong feeling about trends and believe that whatever they design is the current trend. However, that doesn’t [...]

Storytelling for wedding and event professionals

How many times have you heard the saying “Its not what you say its how you say it”? Plenty I’m sure. Well one of the first sessions I went to @ the Ideas Factory in Las Vegas was called Be a Story Teller: Communicate Your Message with Impact and Influence with Sue Hershkowitz-Coore. I was [...]

Event Solutions Ideas Factory

It is only 5 days now until I fly to Las Vegas to attend the Event Solutions Ideas Factory and I have to say the excitement is mounting in the Academy office. As many of our readers will know we attended Ideas Factory last year and came away completely inspired and minds filled to bursting [...]

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